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MKT600/MKTG6002 Marketing Assignment Sample Paper

Added on - 04 Nov 2022

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MKT600/MKTG6002 Marketing

  • Module code: MKT600/MKTG6002 
  • Module name: Marketing
  • Word counts: 2000
  • Pricing: 60 pounds - 6k INR
  • Category: Marketing

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MKT600/MKTG6002 Marketing Assignment Sample Paper Contains

  • Executive Summary.
  • Introduction
  • Di Bella’s Value proposition.
  • Bella’s core brand/ product values
  • Buyer behavior of Di Bella’s customer 
  • Microanalysis
  • Macro Analysis
  • SWOT Matrix
  • TOWS Matrix
  • Strategy recommendations
  • Conclusion
  • References

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MKT600/MKTG6002 Marketing Assignment Sample Paper Introduction

The following inquiry will focus on a case study of Di Bella's that took a comprehensive look at the company from a variety of different angles, including both internal and external viewpoints. Finding out more about the value proposition and how customers behave about it would provide light on how the key benefits of the brand contribute to the value it now possesses, (Keles et al, 2020). When doing the DENTPC study, a significant amount of focus would be put on gaining knowledge of Di Bella's macro-environment. 

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