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Table of Contents

• 1. Introduction. 
  • 1.1 A Synopsis of the Selected Digital Technology. 
  • 1.2 Justification for Choosing McDonald's. 
• 2. Identification of Strategic Information Systems (SIS) Opportunities. 
  • 2.1 Definition of SIS Opportunities. 
  • 2.2 Relevance of Game Theory as the Chosen Theory. 
  • 2.3 Application of Game Theory in Identifying SIS Opportunities. 
• 3. Evaluation of SIS Opportunities for McDonald's. 
  • 3.1 Degree of Competitive Advantage. 
  • 3.2 Costs and Feasibility. 
  • 3.3 Risk Assessment 
  • 3.4 Challenges to Implementation. 
• 4. Application of Academic Literature and Recent Evidence. 
  • 4.1 Integration of Game Theory in SIS Opportunities. 
  • 4.2 Scholarly Views on Feasibility and Competitive Advantage. 
  • 4.3 Practical Instances of Effective SIS Implementations. 
• 5. Conclusion. 
  • 5.1 Recap of Results. 
  • 5.2 McDonald's Recommendations. 
• Reference list 

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Introduction

Digital technologies play an important role in shaping corporate business strategy in today’s business environment. In this article, the application of artificial intelligence (AI) and data analytics in the fast food industry is selected as the digital technology under investigation by McDonalds, a large international fast food chain complete subject of study due to depth, complex supply chain and customer engagement experience Supply chain optimization and personalized customer experience only Two fields are where McDonald's operations can change due to artificial intelligence and data analytics that.

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