BM7004 Individual Digital Marketing Plan

• Module code: BM7004
• Module name: Individual Digital Marketing Plan
• Word counts: 2000
• Pricing: 65 pounds - 6500 INR
• Category: Digital Marketing

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Assignment Task

Your task is to develop a digital marketing communications plan, that will build awareness and excitement, and encourage pet owners to buy Direct Line Pet Insurance. The maximum word count for the report is 2000 words (excluding executive summary, references, and appendices). Some basic information about the brand is provided below, but you should also do your own independent research into the brand to inform your plan.

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• Your plan should follow the SOSTAC framework and cover a 12-months period
• Budget is not required

Your plan should demonstrate that you can:

• Source and synthesise appropriate secondary research to provide a succint situation analysis
• Set appropriate SMART objectives using RACE
• Develop a strategic communications direction, i.e. segmentation and identification of target audience
• Appraise the suitability of digital tools and tactics for your specified objectives, make appropriate recommendations for action and create a realistic implementation schedule.
• Identify appropriate metrics/KPIs to evaluate your campaign 
• Structure a plan professionally and coherently, including using appropriate references (Harvard)

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Sample Paper Contents Contains

• Executive summary
• Introduction
• SOSTAC Framework
• Situation analysis
• SWOT analysis of the company
• Existent customer base
• S.M.A.R.T goals using Race model
• Planning: Smart goals
• Reach
• Digital tools and tactics
• References

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